A startup business needs to start everything from zero. They don’t have any loyal customers, or followers. There must be a perfect launchpad for marketing your product/service, right?
Undoubtedly, Social Media is the place where you can kickstart your startup.
As an active social media user, you might have a good number of friends on facebook, followers on Twitter or Instagram. But you see, you have to go as a business on social media for marketing. You have to start as a zero…
But if you act smartly, you can get followers rapidly. Let’s start with the giant Microblogging network, Twitter. There are some strategies and tips to follow. These had already been discussed in our previous articles. Here, let’s go some deeper.
Strategy 1: Targeting
Remember two things:
One, be it’s a local vendor or a global tech business, the fact is same that not all the 3.1 million people on Twitter are your would-be customers. People of specific age group, from some specific locations, with specific interests only are your targets.
Two, they don’t find you themselves. You have to find them and spread awareness of your business among them.
Finding Your Targets
Unless you are up with a new niche of business with a unique service/product, determining targets is so easy.
There must be some businesses same like yours or something related to your niche. They might have started their ad campaigns and had some follower base. They are your targets.
For example, if yours is an ecommerce business functioning locally. There might be some other e-commerce portals in your locality. Or popular businesses like Amazon and Flipkart are already there. Check the follower list of the pages and identify the people who can be your customers.
This is the first thing you need to do with your social media marketing.
But you can see the fact that this is not so simple, right?
So take the help of Scraping Technology. Your targets exist as followers of your competitors’ page, participants of a business (of your niche) event, or friends of influencers.
On Twtdominator, we have scraper features like Scraper User that help you fetching whatever the user data on Twitter.
While using the tool, you can give the keywords that are related to your business using which the scraper can fetch the data of your targets. The fetched data will be saved in a personal database in an XML/CSV format.
Strategy 2: Follow and Unfollow
As we said earlier, no one is going to recognize your business and follow you unless you take the initiation.
So, follow all your targeted audience. When you follow them, they would follow you back out of courtesy in social media. Then you can impress them with your content strategies. However, this is a secondary thing.
The more you follow, the more followers you can get.
Found your targets in tons?
Don’t worry. Automation can be the best solution for this problem.
Twtdominator has some excellent automation features onboarded for you. All you need to do is, entering the keyword and any other specifications, setting up the time delay and proxies. That’s all! Just sit back and let the dominator do everything for you.
You can follow all your targeted audience, influencers and other industry leaders. Just upload the XML sheet containing the data which is downloaded by the scraper tool. And you can search with keywords for more targets.
On Twitter, maintaining a good follower to following ratio is so important. You follow people in bulk. There is no guarantee that all of them will follow you back. Wait for three weeks after following a user and if he/she doesn’t follow you back, unfollow them. This is the right strategy you have to use on Twitter. To do this in bulk, we offer you the Unfollow tool on Twtdominator.
Strategy 3: Attract with Content
In the above strategy, we told you to post attractive content. Yes, content is king. On Twitter, a tweet of 140 characters itself is the content. You can use multimedia content as well. On Twitter, you need to tweet, and retweet and favorite others’ tweets. Thus you can create engagement with your targets and spread your awareness.
To automate this process, we are offering you various features:
You can schedule your tweets and tweet them as you wish.
Retweet & Favorite
Using this feature, you can retweet bulk number of tweets in no time. You need to input the keywords or hashtags that you need to target. Twtdominator searches for all such tweets and retweets and Favorites them.\
Strategy 4: Buy Followers
So far, we have seen the ways you can get followers in an organic manner. Still you need more followers, think like a businessman. You can use this paid strategy.
Yes, there are some service providers like Social Signifier who can offer you followers for a price. And point to be noted, the accounts are genuine, active and old.
The accounts have huge follower bases. Most of their followers are the people who are likely to be your customers. So, your business page can reach all of them and thus you can get more followers.
This is a kind of systematic process of getting followers for your startup business. Even you don’t have any followers, you can increase your followers in no time with the abovementioned strategies.
The first strategy is mandatory for you. The second and third are the organic ways of getting followers. And the last one is a paid one. However, it will give the results worth of your investment.
Remember, you don’t have time to make everything manually. In digital marketing, automation is necessary. So, go with Twtdominator which has all the ultimate features and securities for automation.