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3 Psychology Principles to Leverage for Successful Twitter Marketing


The recent statistics show that Twitter has more than 316 Million active monthly users across the world. That’s a big number, and what’s even better about that is most communication on the platform spins around brand interaction. And that’s why most of the brand uses twitter for interacting with their customers and audience.

When Twitter used correctly, it can also help in improving the traffic of the site. When people keep their feet on the world of social media marketing, the very first obvious question they think is— “I’ve tweeted before, how hard can it be to use it for marketing?” Marketing on Twitter is a whole lot more difficult than people give it credit for.

It has been seen that tweeting as a marketing professional relied more on psychology and sociology than technical skill. One effective way to do that is to use psychology principles to improve your tweets’ engagement. So far, three concepts prove useful for Twitter marketers to get better at tweeting-

Get Better at Tweeting with Some Help from Fundamental Psychology:

1. Cognitive Dissonance

If you have ever had conflicting beliefs over a certain subject then you have experienced cognitive dissonance. It happens when those two conflicting beliefs pair together to create a feeling of discomfort. You’re not sure what is right and what is wrong so you seek guidance in order to find the right belief.

Those members of your audience who are searching for that right belief will be more apt to pay attention to your tweet when you throw a curve-ball that challenges their self-perception. To fully understand that self-perception you need two things; social-monitoring tools and an understanding of your buyer personas. Social monitoring will help you identify which strategies (geared towards your buyer personas) are working and which ones are failing. By carefully targeting your social media marketing campaigns towards your successful posts you will get better at tweeting.

2. Self-Perception Theory

For lack of a better term, this is the ‘trendy,’ psychological theory and entirely revolves around the individual. Self-perception is all about how you see yourself. More specifically it’s how your customers see themselves and how they’d like to portray themselves. By providing your customers with the trendy content you’ll not only get better at tweeting, you’ll help your customers boost their presence and image on social media.

3. Norming

The last theory Olmsted covers is that of norming; the process of making an action normal. People love constructing norms (especially when none exist) because they make us feel normal. It’s a standard. Right and wrong. Good and bad. It all has to do with what is and what is not normal.

The ‘norming’ tweets that you post usually comes in the form of original content that either disproves a previous norm or builds off of an accepted norm. Tweets like these not only make you better at tweeting, it can make you a thought-leader in your respective industry.

Trends aren’t the only things you can use to redefine your Twitter marketing strategy. Leverage these psychology principles to improve your brand’s visibility in the Twitter. These three tips can give you the psychological foundation to help your business get better at tweeting and help boost your presence on social media.

How do you use this for Twitter? Tailor your posts to be consistent with the self-perception of your audience. When what you tweet reflects their personas, there is a significantly higher chance for them to share or respond to what you posted.


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About Rajesh Dewangan

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