With the years passing, we evidently witnessed content marketing becoming synonymous with the procedure of marketing as a whole. And the up rise of social media backed it up to come forefront. Thus, it’s hardly a surprise that around 90% of companies has included social media within their content marketing strategy.
Content marketing definitely helps your business to stand out once it becomes customer eccentric. But is there a way to ensure which of the social platforms would help you target audiences relevant to your niche? The answer is, Twitter. Twitter as a social media platform which naturally provides marketers to dig deeper into the choices of their audience to find out what type of content will actually work for their brand to come to the surface and live up to their name. Thereby, using Twitter for business purposes deliberately seems to be benefiting.
As we proceed with this blog we will be discussing the welfares of marketing your enriched content on Twitter and the steps to do it in the right manner such that your business experiences a tremendous growth. Let’s start upright without any hesitation.
Long gone were the days when marketers had to rely mostly on mere stereotypes and generalizations to base their audience’s interests. A thorough Twitter research will pave the way for your overwhelming content strategy, lending your brand the power to cut through the noise and resonate right into the ears of your desired audiences.
One of the easiest and effective way to gain anticipated knowledge regarding the interests of your audiences is by monitoring your follower conversion on Twitter. For example, suppose you own a beauty product and some of your followers are actually following certain celebrities from the entertainment industry. Try to figure out a strategy and come up with contents in relevance to those celebs or any campaigns led by them to bring your product into the limelight.
In reality Twitter engagements are no different from discussion in cocktail parties, where we try to provide valuable message and get people hooked on to us. Thus the primary motto is to develop relevant yet, compelling content to draw more customers towards your website and maintaining a healthy brand management. It is more likely that your followers will respond to the tweets and relevant contents you publish.
Thus the need of an impeccable content strategy for Twitter will certainly guide your business to glory. And for that sole reason I bring forth some definite Twitter marketing tactics to enhance your content strategy for Twitter.
Simple Steps to Incorporate Within Your Content Marketing Strategy for Twitter:
#Step 1: Be Clear With Your Twitter Marketing Objectives
Before proceeding with any kind of plan or strategy, it is very important to be clear with the fact that what you actually want to achieve. Only then you can think about- how to achieve your goals? So in order to drive more attention towards your content, keep the following goals in your mind.
Focus on generating leads for your Twitter for business by guiding your followers to the landing page of your product.
Use Twitter as an exclusive medium to market a newly launched product/service and build an awareness.
Use Twitter as a PR tool for building up a positive opinion regarding your services/brand in the market.
Customize Twitter as a platform to reach out to your customers and provide support through interpersonal conversations.
Use Twitter as a platform to connect with like-minded people and engage with industrial influences to build a thought leader.
#Step 2: Decide How To Fit Twitter Into Your Content Marketing Strategy
The Twitter plan you come up with, should hold it’s distinctive and rightful place within your content marketing strategy. For example, here're few things you should include in your content marketing plan:
Traffic: Twitter is a good resource to drive traffic to your blog site, with direct links to the blog posts and landing pages.
Conversions: Twitter also can be used as an integrated messaging platform, where you can drive followers to a certain action, such as subscription, enrollment or a signup.
Sales: In Twitter, an average of tweets has one motive – to increase sales, whether it’s images, videos, or blog posts.
One can also build Twitter lists for each part of your audience to keep track of their interest. Here’s how you can build targeted lists of audience to engage with:
Search for Keywords: Use a Twitter automation tool like TwtDominator (paid) to search for audience with your content’s target keywords in their biographies or use their location to search.
Relevant Hashtags: Use hashtags relevant to your brand/industry and search through their streams to find other users using them. A problem solving plan will lead you to find the relevant hashtags for your social media marketing goals.
Follow and Engage: Use TwtDominator to emphasis your tweets. TwtDominator will make it easier to build relationship with your audience while using grow followers module. With Grow follow module one can follow single or multiple Twitter users.
This module also comes with multiple options to find and follow users with keywords, hashtags or with your own custom lists of search. Even, one can set option to unfollow who don’t follow back in certain days.
Step #3: Choose The Best Times To Tweet
Undoubtedly not everyone is online 24/7. You need to find out when your targeted followers are online – and that’ll be the best time for you to tweet.
Some things to consider are where you’re located, whether your followers are on Twitter during the day or night, etc.
Here’s the best times to post your content on Twitter for the most engagement. Although your particular target-audience will most likely vary from these times, this will be a great a starting point as you begin to strategically schedule and share your Twitter posts to reach the largest amount of people as possible.
Best Days/Times to post content for B2B Audience- Weekdays (12-3pm) + Wednesday (5-6pm)
Best Days/Times to post content for B2C Audience- Weekends (12pm & 6pm) for CTR, 5pm (for Retweets).
Step #4: Get Content Ideas
Twitter is one of the favorite destination for many content marketers, to get some of their best content ideas.
So if you want to brainstorm your next blog post, user guides, and ebook topic, try these Twitter content strategies:
Relevant Keywords: Discover the most relevant keywords in your business and check out what's been popular about. There could be various articles, discussions, event announcements and more happening under your nose. Keywords will tell you what your target business needs, what's trending on Twitter, what influencers are talking about, and much more.
Follow your Twitter Network: Your Twitter followers are tweeting about your brand, and they could give you some relevant ideas. As an example, if you found that there're many people asking a lot of queries about a certain method of marketing on social media, you could write a tutorial or case study about it in a blog and tweet it with the link.
Hit the Pain Points: Your audiences have questions & problems. They might be looking to engage on Twitter to get the best solutions for their problems. Keep an eagle eye on what’s trending on Twitter to know the best questions to answer.
Step #5: Monitor Your Competitors’
Being a most popular micro blogging network for brands, Twitter makes it easy to monitor what competitors are doing for their brands on social networks. Simply monitor their activities to see what's working well for them on Twitter.
Follow your Competitors: Technically, you don't need to follow them with your brand's’ twitter handle. Make a private account and list the competitors there. You could also include all the employee's Twitter profiles if your competitor has more than one primary account.
Monitor Engagement: Discover how your competitors are responding to their audience and what audiences are saying about them.
Monitor the Tweets they Share: If competitors are sharing lots of tweets related to their content, this will help you see how they’re creating their content, how they use their content for marketing and how it’s received by their targeted audience.
Step #6: Choose your Tweet to Share
Choose a variety of content to share on Twitter – not just a simple text. The social network supports a lot of different media formats that can be shared in your tweet with embedded code.
Here's the list of few different media formats that Twitter support to share:
Text Format: This short & simple tweet is best for updates, quick facts, news, and asking questions to your audience.
Photos: A picture’s worth a thousand words, and it's true. Images are the best to put an extra impact to your tweet. A message with a picture can enhance your visibility and reach, because images stand out more, getting more engagement and more impression on your shared content.
Videos: If a picture’s worth a thousand words, a video would speak millions. Videos could work wonders, if integrated into your message. Short, entertaining, but informative videos for your followers could get more engagement on your tweets.
Slideshares: Slideshare, a great advantage for visual content, but why keep the Information on a single platform? Just spread it with slide decks, you can share a ton of visual information in an easy to understand way.
Links to Share: If you have valuable information that lives elsewhere and can’t be embedded, a shortened link (bitly or Google shortens link) will do. Add relevant hashtag to boost its reach, and share the tweet with a clear idea of what the link is leading to.
Step #7: Promoting your Content
If you use Twitter properly, it can drive loads of traffic to your website. Moreover, simply tweeting the content title of an article or the blog post with a link to your site every time isn't always working.
You need to be creative when sharing your blogs, videos, and other content with tweets. Here are few ways to get more click on your tweets while promoting them on Twitter:
Keep your Tweets Short and Simple: You should write less or max 100 characters to get higher conversions while crafting your tweets. If you're promoting a link, just write a short info – enough to understand by the reader and tend them to click through.
Quote your Post: Try using a mystery from your post which needs to be precise and give a solid idea of what the post is about.
Include Stats: Reader love facts and figures. Use statistics that support the arguments you’re creating with your content. Stats will add validity to your ideas.
Influence With Hashtags: A great way to influence your targeted audience and reach members of your business who don’t follow you is Hashtags. Use common ones that your competitors use in their tweets. Even, you should use branded hashtags and enhance your brand reach.
Use @mentions: If your post mentions any industry influencers, publications, authors etc. don't forget to mention them in your tweets. They’ll be complemented and there’s a good chance they’ll share your promotional tweets too, so in this way you could reach their whole audience.
Ask for a Share: Simply ask the users of your tweet to retweet the post. This is a good way to get your tweets retweeted. Even experts advise to do so as the Tweets that ask for retweets are pretty likely to get it.
Promotional tweets: Do you want to enhance the potential of your tweets? Looking for more exposure than what you're getting? Switch to promoted tweets. It will offer more exposure with a small investment. Promotional tweets are easy to create and can bring a lot of quality traffic to your website.
In the recovery stage of your content strategy Twitter will play a role of powerhouse of opportunities. So many companies and big brands are investing most of their social media resources on Twitter.
You could use these content marketing suggestions to implement Twitter as the only content marketing tool from top to bottom, except for your blog. Is your presence there strong enough to take that plunge?